Describe things, describe ideas

If you are on the Chiaia Riviera in Naples and want to describe teenagers walking hand in hand, tourists photographing the “Castel dell’Ovo” or the charming door that leads into the shop of “Marinella”, one of the most famous tie makers in the world, what should you do? The simplest answer is the right one, even if it is the most difficult to do: describe exactly what you see without adding any ideas or feelings of your own. Simply write about what you see, as if you were describing it to someone on the telephone. Later on, you can go back to your writing and add your ideas. However, be careful: as we have said before, one well-chosen word (a concrete noun or adjective) is better than a hundred abstract words.

Claudio Visentin and Guido Bosticco

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