There are rules to be respected in writing; one of which is to avoid clichés like the plague. Clichés are expressions that have been used so often they have lost their value and become soulless metaphors. Clichés are common generalisations, platitudes, adverbs like “practically” or expressions like “in conclusion, we can say that…”. However, the thing to avoid the most in travel writing, which even travel guides don’t dare use anymore, are such collocations as: breathtaking landscape, maze of alleyways, castle perched on a hill, crystal-clear water, quiet square, beach paradise and charming restaurant. Be on your guard!
Claudio Visentin e Guido Bosticco